Internet ecommerce marketing is the wave of the future. Paul Bonnallie, COO of Success Architects League, has developed a unique process of guiding companies and organizations though the internet culture shock. Bonnallie states “Developing a viable effective internet presence is a matter of survival for today’s businesses. The retail industry as we know it will cease to exists in the years ahead. A company’s ability to adapt to the changing marketplace will be a determining factor in its success or failure.”

Paul defines the best practices of internet ecommerce in a market-proven process. It is a collaborative process that achieves success through a combination of people, technology and partnerships. This information is a framework for organizations that seek to make internet ecommerce an integral component of their market success.

At Success Architects we define the internet marketing business process through an eight-step methodology: Influence 8

Engage–Grab attention
The first step is to grab the consumer’s attention using attractive digital media, attract loops, banners, signs, and relevant marketing. This is why Success Architects integrated a internet marketing solution with its platform. The missing step is to move the customer along to a target transaction. Successful campaigns need to engage customers to encourage them to use products and services available. Education of the benefits of the company is essential communication often missed in an internet exposure campaign.

Inform — Address real needs
Consumers are informed through the delivery of content that is relevant, timely and original. This is done through content delivery systems and the organization of the user interface. Given that self-service is moving toward multi-function and multi-channel focus, Success Architects enables the delivery of informative solutions that address consumers’ needs. This package enables the consolidation of multiple systems into an intuitive system where multiple applications can seamlessly co-exist.

Interact — Easy to use
Interface science must make the process of interaction an easy experience that relies exclusively on intuition and discovery. This is done through user interface design, integrating with the necessary peripherals to perform the transaction, correct placement of those peripherals, and feedback mechanisms to the consumer throughout the process. With Paul Bonnallie, Success Architects applies best practices for design and implementation. Success Architects designers have years of relevant experience in the retail solutions space. Success Architects also offers tools to enable their customers to transform their visions into reality.

Transact — Easy to buy
The pivotal step in the Paul Bonnallie process is the point where the consumer initiates a purchase action. Success Architects platform delivers relevant products and services that match the unmet needs of the consumer. To do this well requires the ability to host applications securely and reliably. It requires a cohesive set of tools that simplify the development process for the product and service providers. Success Architects enables simplified transactions through its interfaces with many devices, applications, and processes. This is one of the many reasons Success Architects is so active with its component providers, application providers, processing companies, and manufacturers.

Fulfill — Deliver it fast
Fulfillment is the process of quickly and accurately delivering the purchased goods and services to the consumer. It directs consumers to complete their self-service transaction with the ability to fill their orders either online or off-site. Success Architects utilizes a suite of proprietary tools, and a rich application development environment.

Replenish — Always in stock
Replenishment assures that the goods and services are always in stock and delivered on time by managing inventory in real-time. Paul Bonnallie defines the business workflow required to manage inventory effectively. Success Architects monitors every transaction with inventory thresholds, and provides one touch access to replenishing inventory.

Optimize — Continuous improvement
Internet Marketing systems are out in the real world under a variety of environmental conditions. As a discrete step in the process, these systems must be, to a great degree, “self-healing” and serviceable with minimal downtime. The Paul Bonnallie requirement extends to the need for remote management, reporting and continuous improvement. Success Architects provides the capabilities to analyze the performance data from a self-service network and to make the required changes (technical, application, and content) from a centralized management system.

Enterprise — Unlimited scale
The final step in the Paul Bonnallie process is to connect with the rest of the business enterprise. Success Architects provides the tools to capture data and interface with other enterprise systems. Success Architects also creates systems and networks that can scale beyond the needs of today for the self-service enterprise.

See how Paul Bonnallie can improve your business. http://corp-success.com